Rebuilt — Sales Intelligence Panel

What Project Rebuilt Is

Before you can sell it, you have to understand it. This is not a supplement brand, a gym, or a wellness program. Read this first.

The Core Idea

What this business is actually built on

Project Rebuilt is a genetics-first health optimization system. The premise is simple: most people are failing at their health not because they lack discipline, but because they are using the wrong inputs for their biology. The same supplement works for one person and does nothing for another. The same diet works for one person and makes another worse. Genetics explains a large part of why.

The Rebuilt DNA Kit tests 35 genes that govern how your body handles methylation, inflammation, metabolism, hormones, detox, and neurotransmitters. The output is a personalized protocol that tells you which supplements and lifestyle inputs are actually matched to your biology.

The tagline is Built not born. That is not marketing. It is the point. Your genes set the rules. Your terrain determines whether you are working with them or against them.

What Rebuilt Is NOT

Misrepresentation is a compliance risk

Not a medical test. It does not diagnose disease.
Not a supplement brand. The kit is a data and prioritization tool.
Not a generic wellness program. It is a system built around your specific genetic variants.
Not like 23andMe. Ancestry testing and health-focused genetic testing are completely different products.
Not a quick fix. It is a foundation that changes how you make health decisions permanently.

Who We Serve

The right client profile

The ideal Rebuilt client is someone who has already tried the generic stuff and it has not worked. They are health-curious, not health-avoidant. They want to understand their body, not just be told what to do. They are willing to invest in a real answer rather than another temporary fix.

They do not have to be sick. Some of the best clients are high performers who want to optimize, not just people who are struggling.

Your job as staff: You are not a salesperson. You are someone who has experienced this system firsthand and can speak credibly about it. That is the only kind of representation that works for a brand like this. Do not oversell. Do not improvise. Know the system and let the system speak.

The Full Offer Stack

Every offer has a defined role. Know the hierarchy before you open your mouth about any of them. The DNA Kit is always the default routing target.

1

Group Classes

Low-barrier local entry point. Relationship builder. Feeder into deeper in-person and genetics pathways. Not the strategic core.

Live

$120 / 6wk

$20 drop-in

2

Personal Training

Higher-touch execution layer. Transitional and capped. Not the long-term identity of the business.

Live

$540 / 12-pack

$45/session

3

Field Manual

Physical book on Amazon KDP. The lowest-friction public entry point into the Rebuilt system. Covers all six terrain pillars. Good bridge offer when someone hesitates on the kit.

Live on Amazon

$34.99

4

Rebuilt DNA Test Kit

The foundational genetics-first product. 35-gene panel. Includes Protocol Builder access and the Field Manual. Default routing for all leads. This is the core offer.

Live — Primary Target

$495

5

Results Review Consult

One-on-one session with Mason reviewing genetic results, priorities, and protocol mapping. For kit buyers who want a deeper guided walkthrough.

Live

$150

6

Online Coaching

Macros, calories, food landscape, training app with demos, direct Mason access. Implementation layer sitting between kit insight and apex access.

Live

$750 / 12wk

7

Biological Reconstruction

Terrain-based pain resolution methodology. Distinct from PT. Not publicly live yet. Do not quote pricing or describe as available unless Mason has explicitly authorized the conversation.

Not Yet Public

Internal Only

8

Rebuilt Genetics

Protected apex intelligence layer. Application-based. Scarce by design. Never casually described, priced, or mentioned in public conversation. Do not discuss without Mason present.

Protected — Apex Layer

Not Public

Default routing rule: Every lead, every conversation, every question about what Rebuilt offers should route toward the DNA Kit unless there is a clear reason not to. The Field Manual is the soft bridge when someone hesitates. Everything else follows from the kit.

What the Kit Does

Know this cold. You should be able to explain the kit accurately, confidently, and without notes.

The Kit in Plain Language

The Rebuilt DNA Test Kit tests 35 genes across six categories. The output is a personalized supplement protocol and lifestyle prioritization framework. It tells you which inputs are most likely to work for your specific biology based on the variants you carry.

One-sentence version: "This tells you which supplements and lifestyle inputs actually work for your biology, not someone else's."

The 6 Gene Categories Tested

Category 1

Metabolic Health

How your body handles energy, fat storage, blood sugar, and weight regulation.

Category 2

Methylation

B vitamin processing, folate metabolism, DNA repair, and detox capacity.

Category 3

Inflammation

How strongly your body mounts and resolves inflammatory responses.

Category 4

Oxidative Stress

Antioxidant defense capacity and cellular protection from oxidative damage.

Category 5

Hormone Metabolism / Detox

Estrogen clearance, hormone detoxification pathways, and hormonal balance factors.

Category 6

Neurotransmitters

Dopamine, serotonin, GABA synthesis and clearance. Mood, focus, anxiety, and drive.

Timeline and Process

Client purchases kit. Receives it with a cheek swab collection tool and QR code for registration.
Client registers the kit via the QR code and mails the sample.
Lab processes the sample. Turnaround is 5 to 7 business days after they receive it.
Results delivered. Client gets access to the Protocol Builder and their personalized supplement plan.
The Field Manual is included. It covers how to apply the results across all six terrain pillars.

How to Explain Terrain

You do not need to be an expert. You need to understand the concept well enough to explain it simply and correctly. This is the philosophy the entire system is built on.

What Terrain Means

Your terrain is the internal environment your genes express themselves in. Genes are not destiny. They are tendencies. Your terrain determines whether those tendencies work for you or against you.

Two people can have the exact same gene variant. One thrives, one struggles. The difference is almost always terrain. What they eat, how they sleep, what they are exposed to, how they move, and what they supplement all shape the environment their genes operate in.

Simple analogy: "Think of your genes as the rules of a game. Your terrain determines whether you are playing by the rules or against them. The kit shows you the rules. The Field Manual shows you how to play."

The Six Terrain Pillars

Genetics

The 35-gene panel. The foundation layer. Tells you your tendencies and where to focus first.

Nutrition

Not generic "eat healthy." Food choices matched to your terrain profile and specific variants.

Environment

Light, toxins, stress, and the people around you. These are terrain inputs most people ignore.

Fascia

The connective tissue network. Shapes both movement and nervous system function. Often the missing layer.

Exercise

Training for longevity and repair, not just performance. Matched to your recovery capacity.

Supplementation

Compounds matched to your specific variants. Not a generic stack. Targeted and prioritized.

Key point for conversations: The DNA kit covers the genetics pillar in full. The Field Manual covers all six pillars. When a client asks "what do I do with my results," the answer is: start with your Phase 1 protocol, then use the Field Manual to build the rest of your terrain around it.

Handle These Cold

These are the real objections. Know the answer before you need it. Do not improvise. The correct response is already here.

Price

"Is it worth $495?"

Ask them what they have already spent trying to solve the problem they came in with. Most people have spent more than $495 on supplements that did not work, programs that did not stick, or doctor visits that gave them no answers. The difference is those solutions were not matched to their biology.

The kit removes the guesswork permanently. It is not a one-time fix. It is a foundation they carry for the rest of their life. Every health decision they make from here is more precise because of it. That is not a one-time value.

Do not defend the price. State it plainly and let the value case do the work. The price is $495. It is not negotiable. If they push on price, route to Mason.

Competitor

"I can get a DNA test cheaper on 23andMe."

23andMe is an ancestry product with health markers as a secondary feature. It was not designed to answer the question "which supplements and lifestyle inputs work for my biology." The Rebuilt panel tests 35 genes specifically selected for supplement response, metabolic function, methylation, detox, hormones, and neurotransmitters.

One tells you where your grandparents were from. The other tells you how your body actually works. They are not the same product at different price points. They are different tools built for different jobs.

Result anxiety

"What if my results come back normal?"

There is no such thing as a normal result. Every person carries variants. The question is not whether you have them. The question is which ones matter most for how you feel and function right now.

Even a panel that is mostly green is useful. It tells you what is working, what to protect, and where you have real genetic resilience. That is information. Knowing your baseline is not a boring result. It is valuable.

Already healthy

"I already eat healthy and take supplements."

That is the best news. It means you are already doing the work. The question is whether the specific supplements you are taking are matched to your actual variants.

Healthy people who get tested often find they have been taking the wrong form of a nutrient for years. MTHFR variants affect how your body uses folate. COMT variants affect how you respond to methyl donors. If those are not accounted for, you might be taking the right general category but the wrong specific form. The kit makes your effort more precise, not redundant.

Stall

"I need to think about it."

Do not fill the silence after this one. The right response is: "Totally fair. What specifically is holding you back?"

Then wait. Let them answer. The real objection almost always surfaces here. It is usually price, uncertainty about the process, or not fully understanding what they are getting. Address the actual thing once you know what it is. Do not try to answer a question they have not asked.

If they go cold after thinking about it, the Field Manual is a clean bridge. $34.99 is a very low-friction way to stay in the relationship.

Regulatory

"Is this FDA approved?"

The test is a wellness and lifestyle tool, not a medical device requiring FDA clearance. It is processed by a CLIA-certified laboratory, which is the certification standard for clinical laboratory testing.

The output is a personalized supplement and lifestyle protocol, not a medical diagnosis. It is an educational tool that helps you understand your biology and make better-informed decisions about your health inputs.

Privacy

"What happens to my genetic data?"

That is a great question and one worth asking. The lab processing is handled by a professional CLIA-certified clinical laboratory. This is not a consumer tech company monetizing data. If they want specific details on the data handling policy, route that question directly to Mason.

Do not improvise on data privacy questions. Route to Mason.

Where to Start Based on Who You Are Talking To

Different entry points require different opening conversations. Know your scenario before you speak.

Scenario 1

Warm Local Prospect — Group Class Member or Gym Contact

They already trust the environment. The relationship is warm. Lead with terrain. Ask about their biggest health frustration. Connect what they share to the idea that most people are using the wrong inputs for their biology. Then introduce the kit as the tool that tells you which inputs are actually matched to yours. If they hesitate on $495, the Field Manual is a natural low-friction bridge.

Scenario 2

Cold Referral — Someone Sent by a Client or Contact

Start with the problem they came in with. Do not lead with the product. Ask what they have been dealing with. Listen. Then connect their specific problem to terrain. Once the connection is clear, introduce the kit as the tool that identifies the genetic layer behind what they are experiencing. Do not rush it. The referral source already built some trust. Let the conversation deepen it before you pitch anything.

Scenario 3

B2B Partner Location — Kit on the Shelf

Your job here is simpler. Generate curiosity and hand off. You are not expected to close. The one sentence that works: "This tells you which supplements actually work for your biology." If they want more, give them the overview. If they want to buy, direct them to the QR code on the kit for registration. All pricing questions and deeper questions go to Mason. Do not try to close from a partner location.

Scenario 4

Online Prospect — Found You Through YouTube or Social

They already have education. They came in through content which means they have been building trust for a while. Do not re-explain the basics. Meet them at their level. Ask what resonated most with what they have seen or read. Then deepen the specific angle they are most interested in and connect it directly to the kit. These prospects often convert faster because the education has already done the heavy lifting.

Scenario 5

Field Manual Buyer — Already Owns the Book

They are in the ecosystem. The next conversation is a natural follow-up. Ask what they found most valuable or most relevant to where they are right now. Then connect that back to the kit: "The manual gives you the framework. The kit tells you exactly where to focus first based on your actual genetics." This is the lowest-resistance upsell path in the entire offer stack.

Universal rule: Listen before you pitch. The person in front of you has a specific problem or goal. Find it first. The kit is the answer to almost all of them. Let the problem lead, then let the product follow.

Pricing Is Not Yours to Negotiate

The prices below are fixed. Your job is to know them and state them confidently. Discounting, accommodating, or making exceptions is Mason's decision, not yours.

Offer	Price	Staff Rules
Rebuilt DNA Test Kit	$495	Fixed. No staff-level discounting. All exceptions to Mason. Never Discount
Field Manual (Amazon)	$34.99	Fixed. Sold through Amazon KDP. Not negotiable.
Results Review Consult	$150	Mason-delivered. Route booking to Mason directly.
Online Coaching	$750 / 12 weeks	Mason-delivered. Route interest to Mason.
Personal Training	$45/session — $540/12pk	Standard package. No custom pricing without Mason approval.
Group Classes	$120 / 6-week cycle	$20 drop-in. These are the only rates.
Biological Reconstruction	Internal Only	Do not quote. Do not describe as available. Route to Mason. Do Not Discuss
Rebuilt Genetics	Not Public	Protected apex layer. Never publicly priced or described. Do not mention without Mason present. Protected Layer

How to state the price: "The kit is $495." Full stop. Do not add "only" or "just." Do not pre-handle the objection before they raise it. State the price plainly and let them respond. If they push back, that is when you handle the objection. Not before.

Language That Protects You and the Business

These are not suggestions. The wrong language creates legal and compliance risk. Use the approved language. Always.

Say This

"Based on your genetic variants, this supplement is more likely to support that pathway."

Not That

"This will fix your methylation."

Say This

"Your results show a variant that affects how your body processes folate."

Not That

"You have a folate deficiency."

Say This

"This helps us prioritize where to focus first."

Not That

"This tells us exactly what your body needs."

Say This

"Many people with this variant notice improvements in energy and focus when they address this pathway."

Not That

"This will improve your energy and focus."

Say This

"That is a great question for Mason to walk you through during a results review."

Not That

Attempting to interpret a specific result independently.

Say This

"The test is processed by a CLIA-certified lab. This is a wellness and lifestyle tool, not a medical test."

Not That

"This is a clinical test that diagnoses health conditions."

Absolute Hard Stops

These words never come out of your mouth in a client-facing context

Never use the word "diagnose" or "diagnosis" in connection with the kit or results.
Never say the kit "treats" or "cures" anything.
Never make disease claims of any kind.
Never promise specific outcomes ("you will feel better," "this will fix your anxiety").
Never describe Biological Reconstruction or Rebuilt Genetics without Mason present.
Never interpret a client's specific genetic results on your own. That is Mason's role.

What You Can and Cannot Do

This is not bureaucracy. It protects you, the client, and the business. Know your lane and stay in it. Everything outside your lane routes to Mason.

What You CAN Do

Explain what the kit tests and what the output is in plain language.
Explain terrain philosophy and the six pillars at a conceptual level.
Handle the standard objections using the approved language in this panel.
State prices accurately and confidently.
Recommend the Field Manual as a low-friction entry point.
Share your own firsthand experience with the kit and the system.
Generate curiosity and hand off. That is the job at the front end.
Route interested prospects to Mason for deeper conversations or results reviews.

What You CANNOT Do

Interpret a client's specific genetic results independently.
Modify or suggest changes to a client's supplement protocol.
Make any health, diagnosis, treatment, or outcome claims.
Negotiate, discount, or make pricing exceptions. That is Mason's decision only.
Promise specific results to a client.
Describe Rebuilt Genetics publicly or to any client without Mason present.
Describe Biological Reconstruction as available or publicly live.
Bind the company to any commitment, agreement, or accommodation without Mason's approval.
Use client names, photos, testimonials, or identifying information publicly without Mason's explicit approval.

When in doubt, route it out. If a question falls outside what is covered in this panel, the answer is always: "That is a great question. Let me connect you with Mason directly." That is not a weak answer. It is the right one. It protects the client, protects you, and keeps the relationship clean.

Rebuilt Sales Assistant

Ask anything about how to explain the offer, handle an objection, route a conversation, or stay inside your scope. This assistant knows the Rebuilt system cold and will not give you language that violates compliance or goes outside your authority.

vs. 23andMe

Explain terrain

Price objection

Group class lead

Lab results

FDA question